Collections and Automation

Collections help you move from one-off posting to continuous marketing.

Think of a collection as a content stream connected to something important in your business, such as:

• A webpage
• An event
• A booking/service
• A job post
• An existing post

What is a collection?

A collection groups posts around one main “pillar” topic.

Example:

• Pillar: your event page
• Collection output: multiple related posts (tips, behind-the-scenes, reminders, follow-ups)

This keeps your content focused and consistent over time.

How collections are created automatically

When certain activities are published, Zenzaii can create a related collection automatically.

This includes publishing:

• Webpages
• Events
• Bookings
• Job posts
• Posts

So your normal business activity can naturally feed your marketing pipeline.

Where to find collections

Go to Posts -> Collections.

You can open each collection to see:

• Activity type (what it is connected to)
• Upcoming post
• Top keywords
• Frequency and repeat days
• Posts already in that collection

Start and stop automation

Each collection has simple statuses:

• Backlog: prepared but not actively generating.
• Ongoing: automation is active.
• Closed: automation is stopped.

Use:

• Start to enable automatic generation.
• Stop to pause future generation.

How the automation flow works

At a high level, the flow is:

1. You publish business activity (like an event or job).
2. A related collection is created.
3. You set frequency and repeat days.
4. Zenzaii prepares upcoming post ideas/drafts.
5. Generated posts appear on your content calendar.
6. You review, edit, and publish when ready.

Automation saves time, but you stay in control of final quality.

Scheduling choices

Collections support recurring rhythms such as:

• Weekly
• Bi-weekly

You also choose which weekdays to post on, so the cadence matches your team and audience.

Keyword insight at collection level

Collections also show top keywords used across their posts.

This helps you quickly answer:

• Are we repeating the right themes?
• Do our posts align with our key topics?
• Which terms define this campaign?

Recommended operating model for teams

1. Publish core business updates (events, offers, jobs).
2. Let collections generate the first draft flow.
3. Review and brand-polish posts before publishing.
4. Share published posts across channels.
5. Repeat weekly for compounding visibility.

This approach gives you consistency without needing to manually brainstorm every post.